Korea processor onboarding through community, Naver content, KOLs and a leaderboard · Aug to Sep 2026
| Project | Acurast |
|---|---|
| Sector | DePIN / Compute |
| Market | Korea |
| Related service | Asia Market Access ↗ |
| Source | Project record |
The market challenge
Acurast needed to turn its smartphone computing proposition into a Korean onboarding experience. The task went beyond awareness: users had to understand the product, install the app and keep a device running.
Program scope
- Community standup across Telegram, KakaoTalk, Naver Cafe and DCInside
- Korean SEO refresh plus a 20-post Naver blog engine
- 100+ KOL activations planned across the program
- Be a Processor Korea pool: UID leaderboard, multi-device, holding-duration weighted
- Old-phone revival UGC challenge built for Korean sharing behavior
- Two planned AMAs with Korean hosts and six planned Naver-indexed PR placements
- 30-day holder retention tracking
Planned activities and targets from the program record. Targets are not presented as completed results.
Documented delivery within the wider plan
The IumLabs_Acurast working sheet contains 17 publication links for Korean community and AMA distribution. On 29 October 2026, 16 public post bodies were accessible and relevant. One other recorded URL could not be read publicly.
What remains a plan
This confirms a distribution component, not completion of the full program. The 100+ KOL activation target, Naver content and media targets, and processor-retention plan remain targets unless separately supported by delivery or product data.
How this informs market access
A market-entry brief should identify the local explanation, distribution route, support owner and measurable product action. The lesson is to track publication, community participation and processor activity separately. These are ium Labs working records used as shared team experience.
Applying this experience to a new brief
Define the product action after a community invitation or AMA publication. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Related service and deliverables ↗
Related project records: Aptos, peaq, OpenLedger
Explore related work
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- zkPass · Identity / Privacy · The Verifiable Nights: developer and community activation in Seoul.
Asia Market Access
