01 / The challenge
The market challenge
Acurast needed to turn its smartphone computing proposition into a Korean onboarding experience. The task went beyond awareness: users had to understand the product, install the app and keep a device running.
02 / The work
What the team delivered
- Community standup across Telegram, KakaoTalk, Naver Cafe and DCInside
- Korean SEO refresh plus a 20-post Naver blog engine
- 100+ KOL activations sustained across the twelve weeks
- Be a Processor Korea pool: UID leaderboard, multi-device, holding-duration weighted
- Old-phone revival UGC challenge built for Korean sharing behaviour
- Two AMAs with S-tier Korean hosts, and six Naver-indexed PR placements
- 30-day holder retention tracking, packaged as exchange-grade evidence
03 / The record
12-Week Korea GTM · In Progress (Sep 2026)
The source describes an ongoing program. Targets are not presented as completed results.
Read the ium Labs source ↗
