Community & PR
Choose the community, AMA, media or search work your launch needs.
Community Management
For an ongoing local community: receive the channel plan, moderation rules, approved answers and escalation contacts. Scope product updates and response coverage around the members you support.
Product AMAs
For a launch or product explanation: receive the host script, speaker brief, question list and participation links. Coordinate the session and turn unanswered questions into owned follow-up tasks.
Media Outreach
For an editorial story: receive the media shortlist, tailored pitch, press materials and spokesperson brief. Track responses and published coverage; each outlet makes its own editorial decision.
Localized PR
For a market announcement: receive the local-language release, approved product facts, quotes and publishing plan. Coordinate client review and the material each channel needs.
SEO & Search Content
For product discovery: receive local search questions, article briefs and product explainers. Connect each topic to the relevant documentation, onboarding or support destination and review available search response.
Community Activations
For a meetup or launch session: receive the audience brief, program, contributor roles and participant instructions. Scope production, costs and the follow-up the selected format requires.
Channel Setup
Set up the local channel structure, entry links and pinned information. Define moderation responsibilities and escalation routes so members know where to begin.
Community Moderation
Coordinate daily moderation around agreed coverage and community rules. Surface product questions, manage routine conversations and send unresolved issues to the right client owner.
Product Updates
Translate product changes into concise community updates with approved facts and useful links. Keep the publishing calendar coordinated with releases, support and campaign activity.
Member Onboarding
Prepare welcome messages, product guides and answers to recurring questions. Give new members a clear first action and a reliable route to further help.
AMA Preparation
Shape the session topic, host script and approved product answers before going live. Confirm speakers, audience questions and participation links with the client team.
Live AMA Support
Coordinate the host, moderator and product representative during the agreed session. Keep questions organized, share participation links and record issues that need follow-up.
AMA Follow-up
Turn the session into a concise recap, reusable answers and follow-up posts. Assign unresolved questions to response owners and give participants a useful next action.
Story Development
Find the product angle that matters to the intended reader. Connect the customer problem, announcement and available evidence before preparing the pitch or article.
Press Kit Preparation
Organize the company background, product facts, approved quotes and usable media assets. Give editors consistent source material and a contact for further questions.
Media Pitching
Match the story to relevant publications and editorial beats. Prepare tailored outreach, track responses and coordinate follow-up information with the client’s designated spokesperson.
Interview Preparation
Prepare the spokesperson for likely questions, product explanations and points requiring care. Organize approved facts and supporting materials ahead of the agreed interview.
Publication Follow-up
Track published links, pending questions and factual corrections after outreach. Keep earned coverage and paid placements separate so the team can assess each clearly.
Local Content Planning
Build a practical calendar of announcements, explainers and community posts for each selected market. Agree the language, review owner and publishing channel before production.
Search Intent Research
Identify the questions, terminology and product comparisons that matter in the target language. Turn the findings into focused article briefs and relevant internal links.
Launch Communications
Coordinate the announcement, community posts, AMA topics and press materials around the confirmed release. Keep dates, claims and response owners consistent across each channel.
Campaign Reporting
Review delivered content, channel activity and audience response against the agreed scope. Separate external spending, visits and product actions where the tracking supports them.
Working Materials and Campaign Records
The examples below show the kinds of materials delivered within the agreed service scope. Panasia prepares them; the client's spokesperson approves facts and quotes. Published coverage is recorded with outlet, date and link. One dated example, Bloomingbit's September 2025 report on OpenLedger Korea community activity, records Korean community, AMA and PR work our team delivered for OpenLedger.
Community
Community Playbook
Document channel roles, moderation rules, approved answers and escalation contacts in one working guide. Use it to keep daily community communication consistent across owners.
Live Q&A
AMA Run of Show
Prepare the session sequence, host prompts, speaker handoffs and participation links. Give everyone a shared reference for timing, questions and follow-up responsibilities on the day.
Localization
Announcement Pack
Bring the approved release, localized social copy, product links and media assets together. Keep the message consistent while adapting its format to each selected channel.
Search
Product Explainers
Explain a product question in the target reader’s language, using verified facts and helpful examples. Connect the content to documentation, onboarding or a relevant next step.
Media
Media Coverage Record
Collect publication links, dates, placement types and the story each outlet carried. Record corrections and follow-up needs alongside coverage, without treating estimated reach as product adoption.
Media
Partner Announcements
Coordinate an agreed partnership story with both communications teams. Confirm each party’s role, approved claims, quotes and publishing schedule before releasing the shared announcement.
