Korea AI-crypto positioning through GTM strategy and community development.
| Client | Kite |
|---|---|
| Market | Korea |
| Services | GTM consulting, Korean Telegram community, KOL campaign, AMA and PR · Asia Market Access ↗ |
| Period | June–November 2025 |
The challenge
Kite needed to establish its presence in Korea’s AI-crypto community, where many AI and Web3 projects compete for attention.
What the team ran
- 3 Sep 2025 · Opened the Kite AI Korean announcement channel, with a Korean chat beside it · t.me/KiteAIKorean/1 ↗
- 24 Sep 2025 · Announced the Kite Festival, a seven-week Korean community campaign with seven Korean KOLs · t.me/KiteAIKorean/26 ↗
- 1 Oct 2025 · Weekly festival rounds began, with winners announced in Korean · t.me/KiteAIKorean/31 ↗
Scope
Korea GTM consulting and AI-crypto positioning, Korean Telegram community management, a Korean KOL campaign, a Korean AMA and PR.
Project record of the PANASIA team, 2025.
Applying this experience to a new brief
Use local education and community questions to explain the AI product proposition. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Related service and deliverables ↗
Related project records: Aptos, peaq, OpenLedger
Photos & films
Photos and films are project material. Each caption names its source and links to the original where it is public.
Explore related work
All projects →- Sahara AI · AI · 400+ attendees at AI launch events connecting developers and enterprises.
- Talus · AI / Infrastructure · Korea AI-agent launch through developer education, KOL campaigns and PR.
- OpenLedger · AI / Blockchain · Korean community, education and PR for an AI blockchain.
Asia Market Access
