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Gaming / Layer 1 · Korea • 2 min

CROSS: Positioning Gaming Infrastructure for Korea

PANASIA

Team project record

Gaming chain campaign

Korea gaming-chain positioning, community development and ecosystem relations.

ProjectCROSS
SectorGaming / Layer 1
MarketKorea
Related serviceAsia Market Access ↗
SourceProject record

CROSS needed to explain player-owned assets to Korean gaming audiences while communicating its rebrand from CROSS to ONE and the company context behind the project.

  • Korean Web3 gaming positioning
  • Community and channel groundwork
  • Exchange and ecosystem relations

Project record of the PANASIA team.

Applying this experience to a new brief

Separate the player proposition, community channels and ecosystem counterparties. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.

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