Launch events and KOL partnerships in Korea ahead of launch.
| Project | FOGO |
|---|---|
| Sector | Layer 1 |
| Market | Korea |
| Related service | Asia Market Access ↗ |
| Source | Project record |
The market challenge
FOGO needed to build a Korean community before its network was live, explaining its technical direction and differentiating the project in a crowded infrastructure market.
What the team delivered
- Built Korean community channels from scratch
- Created localized content strategy
- Worked with Korean crypto influencers
- Ran pre-launch community campaigns
- Organized community engagement activities
250+ launch-event attendees and 55+ KOL partners
Reported by the team from pre-launch community activity. Event dates and counting methods are not published. Project record of the PANASIA team.
Applying this experience to a new brief
Sequence Korean community preparation, creator participation and launch-event activity. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Explore related work
All projects →- Aptos · Layer 1 · 15K+ community members through Aptos Experience Seoul, KOLs and local channels.
- Polygon · Layer 2 · $2M Korean TVL over 30 days alongside developer education, DeFi outreach and grants.
- MegaETH · Layer 2 · 2M+ pre-mainnet impressions through community and launch campaigns.
Asia Market Access
