01 / The challenge
The market challenge
BounceBit needed to explain how its custody and on-chain model works, address questions about product risk and establish a clear position within the Bitcoin yield market.
02 / The work
What the team delivered
- Trust-first Korean narrative for CeDeFi BTC yield
- DeFi and trading KOL activation across X and YouTube
- Tier-1 Korean crypto and finance media placements
- Education on the custody (Ceffu) plus on-chain yield model
- Community building on Telegram and KakaoTalk
03 / The record
6.8M social impressions through BTC-yield education, KOLs and PR.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
