01 / The challenge
The market challenge
CoinW needed to establish a Korean presence and turn local awareness into trading activity. The work required trusted community channels and a clear proposition for traders already using established exchanges.
02 / The work
What the team delivered
- Korean trading KOLs on YouTube and CT, briefed to sign-ups and deposits
- Affiliate-tracked KOL placements tied to funded traders
- Full-funnel paid acquisition across crypto-friendly networks
- Optimized to cost per funded account, not impressions
03 / The record
$120M+ Korean trading volume through KOL and paid acquisition campaigns.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
