01 / The challenge
The market challenge
Stable needed to introduce stablecoin settlement in Korea, explain its payment proposition and build local trust within an evolving regulatory environment.
02 / The work
What the team delivered
- Korean-native narrative for stablecoin payments & settlement
- Fintech and crypto KOL activation across X and YouTube
- Tier-1 Korean crypto & business media placements
- Regulatory-aware positioning ahead of KRW stablecoin rules
- Community building on Telegram and KakaoTalk
03 / The record
8.2M social impressions through stablecoin-payments education, KOLs and PR.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
