01 / The challenge
The market challenge
Multipli needed to explain its RWA yield infrastructure to Korean investors and institutions, establish product credibility and distinguish its proposition from existing financial and DeFi products.
02 / The work
What the team delivered
- Korean KOL campaign targeting institutional and DeFi audiences
- Educational content series on RWA yield infrastructure
- PR coverage across Korea's top crypto media outlets
- Community building on Korean Telegram and KakaoTalk
- Strategic partnerships with Korean DeFi protocols
03 / The record
Korea RWA-yield positioning through localized content, KOLs and PR.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
