Korea RWA-yield positioning through localized content, KOLs and PR.
Overview
Our team’s project experience
- Sector
- RWA · Korea
- Related service
- Asia GTM ↗
The challenge
The market challenge
Multipli needed to explain its RWA yield infrastructure to Korean institutions and DeFi users, establish product credibility and distinguish its proposition from existing financial and DeFi products.
The work
What the team delivered
- Korean KOL campaign targeting institutional and DeFi audiences
- Educational content series on RWA yield infrastructure
- PR coverage across Korea's top crypto media outlets
- Community building on Korean Telegram and KakaoTalk
- Worked with Korean DeFi protocols
Based on the public project record. This page describes the engagement scope, not measured results.
Read the ium Labs record ↗