Korea RWA-yield positioning through localized content, KOLs and PR.
| Project | Multipli |
|---|---|
| Sector | RWA |
| Market | Korea |
| Related service | Asia Market Access ↗ |
| Source | Project record |
The market challenge
Multipli needed to explain its RWA yield infrastructure to Korean institutions and DeFi users, establish product credibility and distinguish its proposition from existing financial and DeFi products.
What the team delivered
- Korean KOL campaign targeting institutional and DeFi audiences
- Educational content series on RWA yield infrastructure
- PR coverage across Korea's top crypto media outlets
- Community building on Korean Telegram and KakaoTalk
- Worked with Korean DeFi protocols
Project record of the PANASIA team.
Applying this experience to a new brief
Distinguish the questions asked by institutional audiences and DeFi users. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Related service and deliverables ↗
Related project records: KuCoin, Stable, Simpfor.fun
Explore related work
All projects →- Ondo Finance · RWA / Institutional · 50+ institutional leads through RWA seminars and targeted outreach. Leads are prospective contacts, not signed engagements.
- Mantra · RWA · $50M+ institutional pipeline through RWA seminars and asset-manager outreach. Reported opportunity value, not realized revenue.
- Stable · Stablecoin / Payments · 8.2M social impressions through stablecoin-payments education, KOLs and PR.
Asia Market Access
