01 / The challenge
The market challenge
SynFutures needed to introduce decentralized perpetuals to Korean traders familiar with centralized derivatives platforms, making its product and positioning easier to understand.
02 / The work
What the team delivered
- Secured prime billboard locations in Gangnam district
- Created eye-catching visual campaign targeting Korean traders
- Launched coordinated social media amplification campaign
- Organized offline-to-online engagement activations
- Partnered with local crypto communities for awareness
03 / The record
5M+ OOH impressions through Gangnam billboards and coordinated digital campaigns.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
