Gangnam billboards with coordinated digital campaigns.
Overview
Our team’s project experience
- Sector
- DeFi · Korea
- Related service
- Asia GTM ↗
The challenge
The market challenge
SynFutures needed to introduce decentralized perpetuals to Korean traders familiar with centralized derivatives platforms, making its product and positioning easier to understand.
The work
What the team delivered
- Secured prime billboard locations in Gangnam district
- Created eye-catching visual campaign targeting Korean traders
- Launched coordinated social media amplification campaign
- Organized offline-to-online engagement activations
- Partnered with local crypto communities for awareness
The result
5M+ OOH impressions, reported in the project record
Based on the public project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs record ↗