Gangnam billboards with coordinated digital campaigns.
| Project | SynFutures |
|---|---|
| Sector | DeFi |
| Market | Korea |
| Related service | Asia Market Access ↗ |
| Source | Project record |
The market challenge
SynFutures needed to introduce decentralized perpetuals to Korean traders familiar with centralized derivatives platforms, making its product and positioning easier to understand.
What the team delivered
- Secured prime billboard locations in Gangnam district
- Created eye-catching visual campaign targeting Korean traders
- Launched coordinated social media amplification campaign
- Organized offline-to-online engagement activations
- Partnered with local crypto communities for awareness
5M+ OOH impressions
Reported by the team over a one-month Gangnam campaign. Calendar dates and the impression estimate method are not published. Project record of the PANASIA team.
Applying this experience to a new brief
Give the outdoor message and digital follow-up a consistent product explanation. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Explore related work
All projects →- Story Protocol · IP / Creators · 500+ workshop participants through creator education and ambassador programs.
- Tria · Wallet · 450K+ impressions over six months of wallet education and acquisition campaigns.
Asia Market Access
