01 / The challenge
The market challenge
Tria needed to give Korean users a clear reason to try a new wallet, with local product education and an onboarding experience that supported adoption.
02 / The work
What the team delivered
- Launched user acquisition campaigns with incentives
- Created Korean-language tutorials and guides
- Partnered with Korean dApps for integration
- Built referral program with Korean influencers
- Provided Korean customer support
03 / The record
450K+ impressions over six months of wallet education and acquisition campaigns.
Based on the public ium Labs project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs source ↗
