Six months of wallet education and acquisition campaigns in Korea.
| Project | Tria |
|---|---|
| Sector | Wallet |
| Market | Korea |
| Related service | Asia Market Access ↗ |
| Source | Project record |
The market challenge
Tria needed to give Korean users a clear reason to try a new wallet, with local product education and an onboarding experience that supported adoption.
What the team delivered
- Launched user acquisition campaigns with incentives
- Created Korean-language tutorials and guides
- Partnered with Korean dApps for integration
- Built a referral program with Korean influencers
- Provided Korean customer support
450K+ impressions over six months
Reported by the team over a six-month Korean wallet campaign. Calendar dates are not published, and impressions do not measure wallet adoption. Project record of the PANASIA team.
Applying this experience to a new brief
Translate wallet features into an understandable first-use journey for Korean users. PANASIA uses these questions to define the market, counterparties and scope for a new engagement.
Related service and deliverables ↗
Related project records: Polygon, Ondo Finance, Mantra
Explore related work
All projects →- Story Protocol · IP / Creators · 500+ workshop participants through creator education and ambassador programs.
- SynFutures · DeFi · 5M+ OOH impressions through Gangnam billboards and coordinated digital campaigns.
Asia Market Access
