Six months of wallet education and acquisition campaigns in Korea.
Overview
Our team’s project experience
- Sector
- Wallet · Korea
- Related service
- Asia GTM ↗
The challenge
The market challenge
Tria needed to give Korean users a clear reason to try a new wallet, with local product education and an onboarding experience that supported adoption.
The work
What the team delivered
- Launched user acquisition campaigns with incentives
- Created Korean-language tutorials and guides
- Partnered with Korean dApps for integration
- Built a referral program with Korean influencers
- Provided Korean customer support
The result
450K+ impressions over six months, reported in the project record
Based on the public project record. Figures are historical reported results, not independently audited outcomes.
Read the ium Labs record ↗